THE UK OPPORTUNITY
Why the UK Market Matters for South America
A Tailor-Made, High-Value Market
British travellers to South America tend to book long, multi-country journeys, often two to three weeks, built by specialist tour operators. Peru, Chile, Argentina, Brazil, Ecuador and Colombia are sold as tailor-made itineraries, so the operator who designs the trip decides which hotels and experiences get booked.
Specialists Control the Product
Much of the UK demand for Latin America flows through a relatively small group of specialist and luxury operators. Getting into their brochures and itinerary-building systems matters more than consumer advertising, and those relationships are built face to face in London.
Counter-Seasonal Demand
Your peak season of Patagonia, Antarctica and the southern summer falls in the UK winter, when British travellers are actively looking for long-haul escapes. A UK presence lets you capture that demand early, as many high-value trips are planned a year or more in advance.
Distance Makes Trust Essential
For a long-haul destination, UK agents need confidence before they recommend a supplier. Having a London-based team who knows your product, answers quickly in the UK time zone and supports training makes it far easier for agents to sell you.
OUR SERVICES
How We Grow South American Brands in the UK
Digital & Content
UK-focused content, trade newsletters and LinkedIn activity that keep your property or tour front of mind with the product managers and agents who build South America itineraries.
Trade Marketing
Joint campaigns with operators and consortia, agent training sessions, webinars and FAM trips that turn awareness into confident selling of your destination.
PR & Media
Story development and introductions to UK travel trade and consumer media, positioning your brand around adventure, wildlife, culture and sustainable travel.
WHO WE REPRESENT
South American Suppliers We Work With
Hotels & Lodges
Boutique hotels, eco-lodges, estancias and luxury properties across the Andes, Amazon, Patagonia and the major gateway cities.
Expedition & Cruise Operators
Amazon river cruises, Galápagos yachts, Patagonian and Antarctic expeditions looking for UK specialist and luxury agency partners.
DMCs & Ground Handlers
Destination management companies and incoming operators that want to win and keep contracts with UK tour operators.
Tourism Boards
National and regional tourism offices that need a sustained UK trade presence between campaigns and trade shows.
READY TO GROW IN THE UK?
Start Building Your UK Trade Presence
Tell us about your property, tours or destination and the UK partners you want to reach. We will give you an honest view of where you fit in the UK market and what a representation plan could achieve. Talk to our UK travel trade team.
SOUTH AMERICA & THE UK TRADE
Frequently Asked Questions
Which UK partners sell South America?
Mainly specialist Latin America tour operators, luxury and tailor-made operators, adventure specialists and the agency consortia and homeworking networks that book through them. We help you prioritise the partners that match your product and price point.
Do we need a UK office to work with British operators?
No. As your UK representative we act as your local team. We attend meetings, follow up leads, train agents and keep your rates and content in front of buyers, without the cost of opening an office.
How far ahead do UK travellers book South America?
Many high-value South America trips are planned 9 to 12 months ahead, and peak-season Patagonia and Antarctica departures sell out earliest. That is why steady contact with UK operators throughout the year matters more than one-off campaigns.
Can you help us at WTM London?
Yes. We help suppliers plan WTM London and other UK trade events, set up meetings with the right buyers and, just as importantly, follow up afterwards so the conversations turn into contracts.
YOUR UK PARTNER
Make South America an Easy Sell for UK Agents
UK operators want South American partners they can trust to respond quickly, deliver consistently and support their sales teams. Globalisto gives your brand that London presence, combining trade sales, PR, events and marketing so your hotel, lodge, cruise or destination becomes a natural choice in UK itineraries.
Whether you are new to the UK or want to grow existing partnerships, we build a plan around your season, your capacity and the operators that matter most to you.