Destination Representation for the UK Travel Trade
PROFESSIONAL REPRESENTATION
Our tourism board representation in the UK gives national, regional and city tourism offices a permanent team in London, working with tour operators, agents, consortia and media to grow your destination’s share of UK travel.
THE CHALLENGE
Why Destinations Need a UK Trade Presence
Operators Shape Demand
UK outbound travel is heavily influenced by tour operators and travel agents. Whether a destination appears in their programmes, brochures and shop windows has a direct effect on how many British visitors it receives.
Consumer Campaigns Need Trade Support
Advertising can create interest, but if agents cannot explain your destination or operators do not feature it, that interest leaks away. Trade activity turns awareness into bookable holidays.
Between Campaigns, Momentum Fades
Destinations that only appear at trade shows or during campaigns are quickly forgotten. A permanent UK presence keeps your partners engaged and your story consistent all year.
Partners Need Coordination
Hotels, DMCs, airlines and attractions all want UK business. A tourism board that brings them together under one clear message makes the destination far easier for the trade to sell.
WHAT’S INCLUDED
What Tourism Board Representation in the UK Includes
Destination Content
Trade-ready destination guides, itineraries, imagery and newsletters that give UK product managers and agents the confidence to sell your destination.
Trade Marketing & Training
Joint campaigns with tour operators and consortia, agent training sessions and webinars, roadshows and FAM trips that build knowledgeable sellers.
PR & Media
Story development and introductions to UK travel trade and consumer media, positioning your destination around what makes it distinctive.
HOW WE WORK
Our Approach for Tourism Boards
1. Market Assessment
We review how your destination is currently sold in the UK, which operators feature it, and where the gaps and opportunities lie.
2. UK Trade Strategy
A clear plan setting priorities, target partners, key messages and activity for the year, aligned with your wider marketing goals.
3. Partner Engagement
We build relationships with operators and consortia, run training, organise FAM trips and coordinate your local partners.
4. Reporting & Review
Regular updates on meetings, partner activity and coverage, with reviews that keep the strategy focused on results.
WHAT OUR CLIENTS SAY
Honest Advice, Delivered
“They were frank from day 1 on what could and could not be delivered – and then delivered it. Effective. Highly recommend!”
Isabel J, Marketing & Partnerships Specialist, Cuba Tourism Board
We help tourism boards set realistic goals for the UK market and then work steadily towards them, building lasting relationships with the operators and agents who sell your destination. See our case studies.
READY TO GROW YOUR UK SHARE?
Talk to Us About Your Destination
Tell us about your destination and the UK partners you want to reach. We will give you an honest view of your potential in the UK market and how we could help. Talk to our UK travel trade team.
DESTINATION REPRESENTATION
Frequently Asked Questions
How do you charge?
We work on monthly retainers with a minimum term, commission-based arrangements, or project fees for specific activity. We recommend the model that best fits your goals and budget.
Which destinations do you work with?
National, regional and city tourism boards and destination marketing organisations from around the world that want to grow their presence with the UK travel trade.
Can you coordinate our local partners?
Yes. We can bring hotels, DMCs, airlines and attractions into joint training, FAM trips and campaigns so the UK trade hears one consistent destination story.
Do you handle consumer marketing too?
Our focus is the travel trade, supported by PR and media work. We can align trade activity with your consumer campaigns so both reinforce each other.
YOUR UK TEAM
Destination Representation for Every Region
Globalisto represents destinations and travel suppliers from around the world. See how we help suppliers from North America, South America, Spain and the Caribbean, Southeast Asia, the Middle East and Africa grow with the UK travel trade.
Related services: hotel representation, DMC representation, travel trade sales and marketing and MICE and travel trade events.