THE UK OPPORTUNITY
Why the UK Market Matters for the Middle East
Winter Sun Within Easy Reach
With flight times of around six to seven hours and reliable winter sunshine, the UAE, Oman, Qatar, Jordan and Saudi Arabia appeal strongly to British travellers looking for warmth between October and April.
Stopovers and Twin-Centres
Gulf hubs connect the UK to Asia, Africa and Australasia, so many UK travellers add a city or beach stay on the way. Operators package these stopovers and twin-centre holidays, which creates real opportunities for hotels and experiences.
New Destinations Need Explaining
Destinations such as AlUla, the Red Sea coast and Oman’s wilder regions are still new to many UK agents. Training and familiarisation trips give agents the confidence to recommend them.
Luxury and Celebrations
The UK market values the region’s luxury hotels, family resorts and special-occasion travel. Positioning your property clearly with the right operators and agents decides which travellers you reach.
OUR SERVICES
How We Grow Middle East Brands in the UK
Digital & Content
UK trade content, newsletters and LinkedIn activity that keep your hotel or destination in front of product managers and agents throughout the year.
Trade Marketing
Co-op campaigns with operators and consortia, agent training, webinars and FAM trips that turn curiosity about new destinations into bookings.
PR & Media
Introductions to UK travel trade and consumer media, with stories around culture, heritage, desert and beach experiences, gastronomy and new openings.
WHO WE REPRESENT
Middle East Suppliers We Work With
Hotels & Resorts
City hotels, beach and desert resorts, and luxury and boutique properties across the Gulf, the Levant and the Red Sea.
DMCs & Incoming Operators
Destination management companies and ground handlers that want UK tour operator contracts, groups and incentive business.
Tourism Boards
National and regional tourism authorities needing a sustained UK trade presence alongside their consumer campaigns.
Airlines & Experiences
Airlines, attractions and experience providers looking to be packaged and promoted by UK operators and agents.
HOW WE WORK
Building UK Trade Relationships That Last
Our work with hotels, DMCs and tourism boards follows the same pattern: understand where you fit in the UK market, introduce you to the right operators and consortia, train the agents who sell you, and keep the relationship active with consistent follow-up. Read how this approach has worked for our clients. See our case studies.
READY TO GROW IN THE UK?
Start Building Your UK Trade Presence
Tell us about your hotel, destination or product and the UK partners you want to reach. We will give you an honest view of where you fit in the UK market and what a representation plan could achieve. Talk to our UK travel trade team.
THE MIDDLE EAST & THE UK TRADE
Frequently Asked Questions
Which UK partners sell the Middle East?
Large tour operators, luxury and tailor-made specialists, stopover and multi-centre operators, OTAs and the agency consortia and homeworking networks. We help you prioritise the partners that match your product and audience.
How do we introduce a newer destination to UK agents?
Through training, webinars and well-planned FAM trips, supported by clear selling points and good content. Agents recommend what they understand, so education is usually the first step.
When is the key UK selling season?
Interest in Middle East winter sun builds from late summer, with strong activity around WTM London in November and the January booking peak. Staying in touch year-round keeps you on agents’ shortlists.
Do you work with tourism boards as well as hotels?
Yes. We work with tourism boards, hotels, DMCs and other suppliers, and can help coordinate joint activity so a destination and its partners present a consistent message to the UK trade.
YOUR UK PARTNER
Give Your Brand a Permanent Presence in London
UK operators want Middle East partners who respond quickly, support their sales teams and help them sell new experiences. Globalisto gives your brand that London presence, combining trade sales, PR, events and marketing.
Whether you are new to the UK or ready to grow existing partnerships, we build a plan around your seasons, your capacity and the UK partners that matter most to you.