THE UK OPPORTUNITY
Why the UK Market Matters for Africa
Safari Is Sold by Specialists
Most UK safari holidays to Kenya, Tanzania, South Africa, Botswana, Zambia, Zimbabwe and Namibia are designed by specialist and luxury tour operators. Their product managers decide which lodges and camps make the itinerary.
Safari and Beach Combinations
British travellers often combine a safari with a beach stay in Zanzibar, Mozambique, Mauritius or the Seychelles. Lodges and resorts that work together and with UK operators are easier to package and sell.
Short-Haul North Africa
Morocco and Egypt are popular with UK travellers for culture, city breaks and winter sun, sold by a wide mix of operators, OTAs and agents. Clear positioning helps you stand out.
Confidence Drives Bookings
For high-value, long-haul trips, UK agents need confidence in a supplier’s standards, safety and service. A London-based team that knows your product and supports agent training builds that confidence.
OUR SERVICES
How We Grow African Brands in the UK
Digital & Content
UK trade content, newsletters and LinkedIn activity that keep your lodge, resort or destination visible to the specialists who build Africa itineraries.
Trade Marketing
Operator and consortia campaigns, agent training, webinars and FAM trips that help UK sellers explain your product and sell it with confidence.
PR & Media
Introductions to UK travel trade and consumer media, with stories around wildlife, conservation, community tourism, culture and new openings.
WHO WE REPRESENT
African Suppliers We Work With
Lodges & Camps
Safari lodges, tented camps and conservancies across East and Southern Africa looking for UK specialist and luxury partners.
Hotels & Indian Ocean Resorts
City hotels, beach resorts and island properties, including the Indian Ocean islands often combined with African safaris.
DMCs & Ground Handlers
Destination management companies and incoming operators that want to win and keep UK tour operator contracts.
Tourism Boards
National and regional tourism offices that need a consistent UK trade presence between campaigns and trade shows.
RELEVANT EXPERIENCE
Launching a Luxury Indian Ocean Resort to the UK Trade
When a new five-star Indian Ocean resort wanted to establish itself in the UK, we secured OTA and tour operator partnerships, ran webinars for travel agents and supported targeted marketing, helping the resort build its trade presence from launch. Read the Indian Ocean resort case study.
READY TO GROW IN THE UK?
Start Building Your UK Trade Presence
Tell us about your lodge, hotel or destination and the UK partners you want to reach. We will give you an honest view of where you fit in the UK market and what a representation plan could achieve. Talk to our UK travel trade team.
AFRICA & THE UK TRADE
Frequently Asked Questions
Which UK partners sell Africa?
Safari and Africa specialists, luxury and tailor-made operators, large long-haul operators, OTAs, and the agency consortia and homeworking networks that book through them. We help you prioritise the partners that suit your product.
Can you represent safari lodges and beach resorts together?
Yes. Because UK operators often sell safari and beach combinations, representing complementary properties together can make your offer more attractive and easier to package.
How far ahead do UK travellers book African safaris?
Peak-season safaris and popular camps are often booked a year or more ahead, especially for school holidays. Regular contact with UK operators means you are included when those itineraries are planned.
Can you help us at WTM London?
Yes. We help suppliers plan WTM London and other UK trade events, set up meetings with the right buyers and follow up afterwards so conversations turn into business.
YOUR UK PARTNER
Make Your Brand a Trusted Choice for UK Specialists
UK operators selling Africa want partners they can rely on for service, standards and quick responses. Globalisto gives your brand a dedicated London presence, combining trade sales, PR, events and marketing so your lodge, hotel or destination becomes a natural part of UK itineraries.
Whether you are new to the UK or ready to grow existing partnerships, we build a plan around your seasons, your capacity and the operators that matter most to you.