Hotel Representation for the UK Travel Trade
PROFESSIONAL REPRESENTATION
Our hotel representation in the UK makes us your sales and marketing team in London, helping independent hotels, boutique properties, resorts and hotel groups win and grow business with UK tour operators, OTAs, consortia and travel agents.
THE CHALLENGE
Why Hotels Need a Presence in the UK
Tour Operators Decide What Gets Sold
A large share of UK long-haul and luxury hotel business still flows through tour operators, OTAs and agency consortia. Their product managers choose which hotels go into brochures, dynamic packages and tailor-made itineraries, and they favour partners they know and trust.
Relationships Are Built in Person
UK buyers receive a constant stream of supplier pitches. Regular meetings, sales calls and events in London keep your hotel on their shortlist far more effectively than occasional visits from overseas.
Agents Sell What They Understand
Travel agents and homeworkers recommend the hotels they can describe with confidence. Training sessions, webinars and FAM trips turn your property into one they actively suggest to clients.
A Market With Its Own Rhythm
UK booking peaks, school holidays, ATOL-protected packages and WTM London every November all shape when and how hotels should engage. Local knowledge stops you spending time and budget in the wrong places.
WHAT’S INCLUDED
What Hotel Representation in the UK Includes
Digital & Trade Content
Trade-ready factsheets, images, newsletters and LinkedIn activity, so product managers and agents always have up-to-date information to sell your hotel.
Trade Sales & Marketing
Introductions to tour operators, OTAs and consortia, support with contracting and rate loading, sales calls, co-op campaigns, agent training and FAM trips.
PR & Media
Story development and introductions to UK travel trade and consumer media around openings, renovations and what makes your hotel different.
HOW WE WORK
Our Four-Step Approach
1. Market Review
We assess where your hotel fits in the UK market, which operators and agents suit your product and price point, and how competing hotels are positioned.
2. Representation Plan
A practical plan with target partners, priorities and activity for the year, agreed with you and built around your seasons and budget.
3. Introductions & Training
We open doors with the right buyers, attend meetings on your behalf and train agents through webinars, events and FAM trips.
4. Follow-Up & Reporting
Consistent follow-up turns conversations into business, and regular updates show you the meetings, leads and progress achieved.
RELEVANT EXPERIENCE
Launching a Luxury Indian Ocean Resort to the UK Trade
When a new five-star Indian Ocean resort wanted to establish itself in the UK, we secured OTA and tour operator partnerships, ran webinars for travel agents and supported targeted marketing. Read how enquiries grew by 45%.
“Friendly and professional. Flexible and results-driven. Our direct bookings have surged. Amazing value and ROI!”
Eliza R, Europe Sales Manager, Meliá Hotels
READY TO GROW IN THE UK?
Talk to Us About Your Hotel
Tell us about your property and the UK partners you want to reach. We will give you an honest view of your hotel’s potential in the UK market and how representation could work for you. Contact our hotel representation team.
HOTEL REPRESENTATION
Frequently Asked Questions
How is hotel representation charged?
We work on monthly retainers with a minimum term, commission-based arrangements, or project fees for specific activity such as trade events, campaigns or roadshows. We recommend the model that best fits your goals and budget.
Which hotels do you represent?
Independent and boutique hotels, luxury resorts, lodges and hotel groups from around the world that want more business from UK and European travel trade partners.
How soon will we see results?
Trade relationships build over months rather than weeks. Early activity focuses on introductions and agent training; contracts, programme inclusion and bookings follow as partners get to know your hotel. That is why our retainers have a minimum term.
Do you only work with UK partners?
The UK is our home market and main focus, and from our London base we also support hotels with European travel trade partners, events and campaigns.
YOUR UK SALES TEAM
Hotel Representation for Every Region
Globalisto represents hotels from around the world. See how we help suppliers from North America, South America, Spain and the Caribbean, Southeast Asia, the Middle East and Africa grow with the UK travel trade.
Whether you are launching a new property or growing an established hotel, we build a plan around your seasons, your capacity and the UK partners that matter most to you.