THE CHALLENGE
Why the UK Trade Needs a Different Approach
Sales and Marketing Must Work Together
A sales call works better when the agent has already seen your brand, and a campaign works better when operators are ready to sell it. We plan both together.
Agents Have Endless Choice
UK agents and homeworkers are offered products every day. Clear content, easy booking routes and timely incentives decide which brands they actually recommend.
Co-Op Budgets Are Often Wasted
Joint marketing with operators and consortia can be highly effective, or disappear without trace. Planning, negotiation and measurement make the difference.
Technology Is Changing How the Trade Sells
CRM, automation and AI tools are reshaping how UK trade partners find and sell products. Your sales and marketing need to fit how they work today.
WHAT’S INCLUDED
What Our Travel Trade Sales and Marketing Includes
Content & Digital
Trade newsletters, LinkedIn activity, agent-facing content and digital campaigns tailored to how the UK trade researches and sells.
Sales & Trade Marketing
Sales calls and meetings, co-op campaigns with operators and consortia, agent incentives, training and roadshows.
Trade PR
Story development, press releases and introductions to UK travel trade media to build credibility with buyers and agents.
HOW WE WORK
Our Sales & Marketing Approach
1. Audit
We review your current UK sales, partners, content and marketing to understand what is working and where the gaps are.
2. Plan
A joined-up sales and marketing plan with target partners, campaigns, key messages and a realistic budget.
3. Deliver
We run the sales activity, campaigns, training and PR, keeping your brand in front of the right people all year.
4. Measure
Regular reporting on meetings, leads, campaign results and coverage, so budgets go where they perform best.
RELEVANT EXPERIENCE
Taking a Travel Brand Into New Markets
When an established travel brand opened new properties, we used trade PR and marketing to introduce them to travel professionals and new audiences. Read the case study.
“His deep knowledge of the market and strong industry relationships have helped us connect with top-tier agents, luxury tour operators, and media.”
Max C, Sales Manager, Aqua Luxury Cruises & Expeditions
READY TO GROW IN THE UK?
Talk to Us About Your Brand
Tell us about your brand and the UK partners you want to reach. We will give you an honest view of your potential in the UK market and how we could help. Talk to our UK travel trade team.
SALES & MARKETING
Frequently Asked Questions
How do you charge?
We work on monthly retainers with a minimum term, commission-based arrangements, or project fees for specific activity. We recommend the model that best fits your goals and budget.
Can you run a single campaign rather than ongoing work?
Yes. Alongside ongoing retainers, we take on project work such as a launch campaign, a roadshow or a trade PR push.
Do you work with brands that already have UK partners?
Often. We help established brands get more from existing operators and agents, as well as opening doors to new ones.
Which types of travel brand do you work with?
Hotels and resorts, DMCs, cruise and expedition lines, airlines, tourism boards and other travel suppliers selling to the UK trade.
YOUR UK TEAM
Sales & Marketing for Every Region
Globalisto represents travel brands from around the world. See how we help suppliers from North America, South America, Spain and the Caribbean, Southeast Asia, the Middle East and Africa grow with the UK travel trade.
Related services: hotel representation, tourism board representation, DMC representation and MICE and travel trade events.